More Pitching Advice

Guy Kawasaki has a solid set of advice for pitching to VCs posted to his blog. (link).

I would add one more rule/advice...

Don't try to move investors in two dimensions of risk. (If you are in a new market, you better have a solid team/differentiator/track record, and vice-versa. investors won't be inclined to take risks in any more than one of these, preferably none.

From firsthand experience pitching Wind-Sail to more than a few VCs at this point, the small and mid-scale wind market is deemed risky, and since our technology and product are not commercially certified, risks are present in two dimensions. Clearly, we are working to get our first installs to overcome product/technology risk, but that takes time and money :)